Marketing Course Correction

Marketing Course Correction

“The only thing that is constant is change.” – Heraclitus Keep you head up & look ahead It is easy in Pharmaceuticals to have a heads-down approach to business. Brand managers and Marketing Directors are involved in micro-level decisions and can support multiple...
Pharma Innovation & Invention

Pharma Innovation & Invention

We (still) have an industry that behaves as if the molecule does all the work, and that simply getting it into the pipeline is 99% of what matters… However, 2020, more than ever, revealed how much difference a company, and its decisions, can make. Here’s to the...
The Journey Towards Digital Natives In Pharma

The Journey Towards Digital Natives In Pharma

We are increasingly realising that the exposure of children and young people to technology is strongly affecting the way in which society develops. Individuals, who do not find the complexity of the digital era and constant updates in the field of technology...