by PatientMetRx® | Aug 11, 2021
The Role of Persona in Medicine Demographics What is a Patient Persona? To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the...
by PatientMetRx® | Jul 9, 2021
The Future of Brand Strategy Brand strategy today resembles popular music in the 1960s: “The times they are a-changin’.” Consumers now jump from brand to brand, product to product, and site to site at a flick of their wrists. At the same time, brand relevance...
